The Adventure Window
Here’s a terrifying little story: Marketers (and, later, a scientist) have figured out the formula on when people stop having a sense of adventure, whether it’s about music, food or body-piercing.
Robert Sapolsky, a distinguished neuroscientist in his 40s, had a young assistant who played different music every day, from Sonic Youth to Minnie Pearl. That made Sapolsky crazy — and curious about why his aging ears still crave the music he loved in college. Is there a certain age when the typical American passes from the novelty stage to utter predictability?
Getting my iPod actually spurred me to break out of my comfortable nest of music that I listened to in college and willfully seek out new music and experiences. The realization that I was about to fill an iPod with music 5-15 years old was a chilling one, as though I should be buying myself a spot in an assisted living community.
Hmm, I guess this means I need to try sushi at some point.
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Yes, yes you do. Good sushi is amazing.
Comment by Nicole — August 17, 2006 @ 12:50
I don’t know if you should eat sushi in the high desert area, or anywhere inland for that matter
Count me firmly on the side of the sushi lovers, and sashimi as well.
Comment by Cam — August 17, 2006 @ 14:34
Holy Christ, you of all people haven’t tried sushi???!!!! Man, if I had known that when we last in LA or SD together, we would have put that one to rest!
Get thee to a sushiya. Go. Hayaku!
J
Comment by John — August 18, 2006 @ 12:18
Dude, what’s so sad is two of what is considered the top five sushi bars in Los Angeles are within five minutes drive from where you used to live in NoHo. Next time you’re over here, call me and we’ll get some fishy fish.
Comment by Jonah Weiland — August 19, 2006 @ 13:36